People say it is a "mere change does not change", since everything is changing, so I ll use forward-looking eye view to look at the hottest today with the high-speed development of the Internet in the 21st century. Water purifier industry! Water pollution from time to time to step up and people healthy living idea change, water purifier industry over the years has been popular, but both the agent and the terminal consumers, to choose a suitable water purifier brand must have is not a simple thing.

First of all, small make up will tally up together with you in the first half of 2014 water purifier industry events.

First, unilever in one billion eight hundred million acquired a fifty-five percent stake in qinyuan. As early as 2013, unilever to acquire qinyuan news has already spread in the industry, but the two sides have not been made clear, it was not until 2014 that the two sides to the scandal has been spread in industry a true answer; The message is a stone up; Undeniable unilever in such a big investment to the industry to convey the following information: 1 huge market prospects for water purifiers; 2 the water purification market was born a true joint venture brands, it is worth noting that the with qinyuan itself in the domestic market share, or will break the water purification industry reason of domestic professional brands, cross-industry, imported brand situation of the three pillars of entering a new era of quadruped tripartite confrontation; 3 is expected to be born A shares the first household water purifier enterprise, according to the personage inside course of study: before the purchase of A fifty-five percent stake in unilever, qinyuan has been submitted to the securities trading center in Shanghai three times, but all failed, and the unilever would not rule out A change in for sino-foreign joint venture brand hand in hand to the center of Shanghai securities listed on the submission of application.

The second, new gb, or will be in August 1, 2014 formally implemented, the water purifier industry development up to now, despite wade approval issued by the ministry of health, but there has been no national standard for water purifier industry, this is also the water purification become each blow, the present situation, it is reported on the two standards of water purifier products, has been through the national review, is expected to be on August 1. But a lot of water purifiers factory director, said: there is no the national related department received a notice.

The third cross-industry brand crisis of confidence. Influenced by lanzhou water benzene exceed bid event, people are highly concerned about the problem of tap water safe and a home appliance brand water purifiers Beijing after-sales department staff in TDS value with tap water as a specification tell owner home water heavy metal exceeds bid, after the media exposure, the brand is pushed to the forefront of public opinion, although after the brand on the matter specifically apologized finally was barely handle the sale of the back door.

Fourth water ten will release, the policy of good will provide more opportunities for the development of the water purifier industry, the opportunities.

Beautiful water purifiers 5 first water purification festival; This year May Day during the beautiful hand in hand to jingdong first Chinese water purification culture festival, the festival is understood to be the two sides with a total investment of more than 20 million, to build an unprecedented major water purification feast. Throughout the water festival, it is not hard to see the beautiful to further accelerate the spread of water purifier. In fact this is the beauty knowledge program sponsored by jiangsu TV last year after a standing exactly to speed up the water purifier knowledge popularization of big again.

Secondly, water purifier industry development provides a good external conditions

An early, including guangzhou, changsha and other dozen a country successively appeared water smell events;

Second, lanzhou water benzene pollution incident, make people attention can water purifier filter benzene etc asked this kind of knowledge;

Three, the han river excess ammonia event, 300000 residents of water;

Again, combined with the status quo and environment about the change of the water purifier market development after May Day

A tripartite confrontation with springs, brand pattern three-pillar four feet, dew, net of the fountain of domestic professional brand; Represented by the beautiful haier cross-industry brand; Represented by 3 m love HPC, Dalton imported brands and represented by qinyuan of sino-foreign joint venture brand;

Second, accelerate the construction of brand; The age of the Internet makes information faster, more comprehensive, the consumer market is the fastest way from the beginning of a bargain stage to the brand consumption stage change; Based on the present situation, the water purifier manufacturers such as accelerate the construction of brand finally will not be eliminated;

Three, pay more attention to service, haier s back door event clearly tell industry, brand construction process, a service at the same time should also pay more attention to the quality of the service,

Four, a new round of shuffling or will start from August 1st, if the new national standard, as the media said effect on August 1, then the industry would put an end to the low threshold, top era;

Fifth, pay more attention to culture, culture is very important to the development of all walks of life can be compared to is a foundation, to industry bigger and stronger, foundation is not firm? Grassroots is very strong, in fact, the current water purifier industry first water purification of beauty culture festival or will only be a start. As the price of this is based on culture and promote sales, on the one hand, will enable consumers to accept more speed up popularizing water purifier products, on the other hand will also reduce the profit of the industry, so have a manufacturer of power will have more capital.

Six, more and more people realize the importance of household water purification.