Throughout the development of water purification agent market in China, is a typical "the dream silk" retrograde "Grosvenor LTD shuai", once upon a time a few years to now the momentum is fierce to obscure the edge of the industry development of sunrise industry, water purification agent industry is very competitive, water purification agent ranking industry watches, water purification agent ten big brand is the media speculation.

Water purification agent industry since can counter attack into "Grosvenor LTD shuai", nature has its reason: "high" because industry currently has nearly four thousand brands, these brands in both the spring dew, the fountain of net, angel and other domestic brands, there are 3 m, love the HPC and Dalton such popular favorite imported brand high-end consumer groups, at the same time there are a lot of cross-industry brand; "Handsome" is the domestic well-known enterprises such as gree, midea, haier, even such a world chemical industry giant unilever began work on water purification agent industry. "Rich" is because now the domestic water purification agent family ownership is still very low, contains billions of market scale of the industry.

How many agents, terminal consumer thinking in water purification agent brand which good? Is each water purification agent agents, consumers are more or less influenced by how to judge a brand. So a "handsome" Grosvenor LTD industry exactly what lack I yet??

At first they don t think it is a country compulsive standard, the relevant functional departments of the regulation that industry development in the now price disorderly, concept of complex, the status quo of variable quality. Then the provisions of the state, the manufacturer of water purification agent must for his plate health certificate for each product, can only be carried out only after approval documents in the production, sale and use, even though the state formulates the standard and developed some laws and regulations, but no brand on the market sales, sales of fakes, deck, inconsistent evidence prohibition phenomenon still.

After water purification agent with industry standards, the problem is still not well solved, is that because people think water purification industry also smoke some influential brand, midea, gree, unilever, now spring dew, the fountain of net, qinyuan, angel also already have the size and strength, can say now water purification agent industry is not lack of big brands, but industry instead end dogfight situation has intensified.

What, then, also lacks the water purification agent industry in our country? Small make up think industry still lacks a few aspects:

First, the technology; Despite a small number of manufacturers have certain technical accumulation, but the overall technology is still very weak, such as the core components of ultrafiltration membrane ultrafiltration water purification machine, it is will produce quality in gourd picture of ladle regardless of ultrafiltration membrane manufacturers are numbered, produce good quality finished product that is unique, so the ultrafiltration membrane production strength also became a judge water purification agent manufacturers strength an effective standard; RO pure water machine, for example, has so far mainly rely on imports.

Second, the service, the service consciousness is the key factor restricting the development of the industry, the importance of service for creating word-of-mouth brand is self-evident, combined with the water purification agent involves the installation and subsequent filter replacement, so the water purification agent itself to the requirement of service is higher than other products, but in fact water purification agent service is really a mess now, once the product is the most common phenomenon appear problem, pass the buck to each other between manufacturers, agents, distributors, until you go away, eventually need consumers to pay, ask if the service can t advance, so no real big brands?

Third, the sense of responsibility, water purification agent as household water purification products, clean water for people s life is very important, and manufacturers tend to see sales, profit as the first, instead of thinking to help customers solve the problem of family of water purification in pay, so manufacturers need to ask industry current state.

Only water purification agent manufacturers pay attention to technology innovation, to provide perfect service, do a responsible enterprise; In this way can we fundamentally solve the agents, consumer is difficult to determine water purification agent which brand is good. A good brand of water purification agent must establish a set of our own brand management idea, good market positioning, seize the chance in water purification agent industry.