Water pollution exposure ceaselessly, leads people to the concerns of the drinking water for people s health, many consumer gives hope to household water purification machine. But now the prevalence rate of water purification machines, less than 5% in our country, the demand is rising sharply, On the other hand is due to missing in the national standard, water purification industry the good and bad are intermingled. Household water purification machine can be the final "defense" in the safety of drinking water?

Tap water, bottled water problems appeared frequently, who trusted drinking water?

Now Chinese is widely used way of drinking tap water and bottled water. But excess water, tap water pipeline aging, resulting in secondary pollution of drinking water phenomenon is widespread, and let the residents in the household drinking water pollution risk.

As for the first quarter of this year, the exposure of tap water smell around the country more than 10. Lanzhou excess water or peculiar smell, more water, such as urban water supply large area, residents scrambling for pure water.

Packaging a variety of pure water on the market can really reassuring? Not at all. According to China association of love flying fun in jilin province consumer association by comparing the experimental results showed that nearly 40% of bottled purified water, mineral water on the market sample colony total exceeds bid, individual hundred times more than standard sample.

To ensure the safety of drinking water to rely on who? Household water purification machine is pushed to the front, became a "line" is closest to the public.

Lack of water purification market "depth" industry standards "hinder the development

A competent electronics stores, water purification machine industry developed rapidly in recent years, more and more consumers when decorate in household water purification machine as accessories.

According to the China home appliance association, according to data released by more than 62% users have intention to buy household water purification machine. Water purification machine sales growth of 20% in 2013, the water purification machine prices generally rise.

Despite huge market space water purification machine, water purification machine market exposed problems also nots allow to ignore, outstanding performance and evil people mixed up in the brand, product quality is uneven, concept of flying. Relevant sources, water purification market "deep water", not only lead to consumer confidence to the market, the more severely hinder the healthy development of the industry.

China water purification industry, the main reasons for the chaos is industry admittance threshold is low, the lack of a national mandatory standard specification. Data show that the current domestic water purification machine manufacturing enterprises more than 3200, including formal only more than 1200 manufacturing enterprises.

In addition, the water purification market profits. Water purification machine prices range from one hundred yuan to tens of thousands of yuan; Individual brand water purification machine factory price only less than 800 yuan, the listed price tens of thousands of yuan.

Squeeze the bubble to purify the market, accelerate the popularization build a sunrise industry

In Europe and the United States and other developed countries, household water purification machines, penetration rate is as high as 90%. But in our country, the national household water purification machine overall rate of less than 5%, is almost blank in the countryside.

Water purifier industry to the development of long-term, water purifiers enterprises must accelerate the standardization and jointly create a healthy development of the industry. Enterprises must be guaranteed by production quality and technique excellent water purifier products to achieve a certain market share, rather than the hype, take the price stand.